Foraging (An Urban Guide)

Create a special topic magazine that feels consistent and balanced while providing interesting layout for the information.
Each page must build off of the one before, weaving nature into modern day life in a way that's exciting and motivating, initiating a new generation of urban foragers.

Role

Layout, Illustration, typography, solo
Timeline

11 weeks
Tools

Indesign, Illustrator, photoshop

What is Foraging (An Urban Guide)?

An informational magazine about foraging in urban areas and surrounding settings. This magazine wants to highlight the various benefits foraging has on the individual and the surrounding community and how its affected civilizations in the past. In this issue, readers will find articles discussing the history, benefits, and reasons for foraging as well as guided lists on what to look out for while foraging in the real world.

Research

The magazines demographic consisted of individuals who were interested in foraging and the outdoors. The information and topics within covered everything from the history of foraging, to the modern day practice, highlighting the cultural benefit foraging has on us.

Kora (22), recent college graduate who is new to the city and loves the outdoors.
Jamie (28), lover of nature and advocates for sustainability. Loves to educate people about gardening/foraging.
Jane (60), professional chef who loves to cook with fresh and sustainably sourced ingredients. Loves a good adventure.
The overall feeling of the magazine, with a focus on an organic and modern design.
Research for the layout focused on simple yet dynamic elements that flowed well together.
In contrast with a toned down layout, the illustration aimed to be bright and fun, with a 70’s psychedelic inspired vibe.
Much like the layout, the photography was intended to stay simple and organic, sticking mainly to black and white images with a leaning towards nature and humanity.
This section of the research focused on giving attributed to the different elements of the magazine.
Type: simple, bold
Layout: simple, cute, engaging
Illustration: colorful, fun, cute
Finally I came up with a baseline flat plan indicating where imagery and text would be laid out and how many columns would be used.