• Create a fun and fresh tarot deck that builds off of an interesting niche and translate that deck onto different forms of media.

  • This deck focuses on cats and their roles in the major arcana. Each design is light and illustrative, putting a feline twist on the original cards.

  • Role

    Illustration, Packaging, Layout, Typography

  • Timeline

    15 Weeks

  • Tool

    Illustrator, Indesign, Photoshop, After Effects

CardMockup1.png
second group.png
Third Group.png
Fourth Group.png

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Card Mockup2.png
 

Research

This portion of this project revolved around finding personas, researching the background of each card, and finding visual inspiration for each deliverable. I created individual mood-boards as well as an overarching mood-board that included typography. Each board was accompanied by descriptive adjectives.

 
 

  • Andria, 28 (She/they). A successful computer engineer that seeks a more creative and spiritual outlet to balance her life. She has shown interest in tarot cards but has yet to practice and learn.

    • Collecting information on each major arcana card.

    • Gathering imagery and inspiration.

    • Finding the best color pallet for each card.

    • Gathering visual inspiration and imagery.

    • Collecting an appropriate color pallet

    • Find visual inspiration for layout and typography.

    • color exploration

  • In the final illustration phase I experimented with various different color schemes for each card. My goal was to find colors that were vibrant, harmonious, and consistent with the other major arcana.

 
cards moodboard.png
updatedmoodboard-01.png
packaging moodboard.png
brandingmockup.png
 

Process

Each deliverable was explored through a series of sketches and revisions based on peer feedback.

 
 

  • Each card went through two or more sketches. I tried to capture elements from the original arcana deck while creating individual compositions.

  • Initial sketching of the tarot box included simple yet mystical designs on all sides. I included concepts for the back facing side of the cards, deciding what color to use for the overall compositions.

  • I went right into InDesign with the booklet, creating rough layouts for the composition. I relied heavily on peer feedback to weed out inconsistencies with type/paragraph errors.

  • Quick sketches of mug ideas were made and presented. I followed through with two concepts, fleshing them out in photoshop.

 
booklet progress.png
font decisions.png
Mug progress.png
packaging.png
packaging2.png
rough packaging.png
back of card.png
 

Deliverables

 
 

  • To finalize the cards and build consistency I needed to make small tweaks in the colors, typography, and composition. I looked back at my original mood-board to confirm my original visual goal.

  • I centered in on a light yellow color for all the packaging and typography, making sure that the compositions were simple and mystical with no readability errors.

  • The final retouches of the booklet were based on readability and grammatical consistency. I tried to get as many eyes on the body text as I could to help me correct errors I might have been missing.

  • Changes to the mugs were small yet impactful. I used the opinions of my peers to drive my final decisions.

 
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